This week we talk to Terry Volkwyn the Chief Executive Officer of Primedia Broadcasting who is charged with running four commercial stations and integrating several initiatives that scale across the brand platforms. We discuss some of the challenges female leaders encounter in corporate environments; the need to encourage women to seek out opportunities in business and hold their ground; how to enhance inherent feminine traits like intuition through substantiation; and the dynamics of work life balance. We touch on the negative impact of pervading social stereotypes which influence people’s perspectives of gender roles and counter the advances of equality. We address the importance of active citizenship and taking responsibility, as individuals, for driving positive change in society. Tune in for more…

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