This week on Womanity – Women in Unity, Dr. Amaleya Goneos-Malka talks to South African singer LaSauce. We highlight aspects of her journey into the music industry and ambitions for the future as a performer. We talk about the importance of finding purpose to help direct a person’s efforts into a meaningful trajectory. We reflect on the role of social media as an engagement channel to connect with fans, and consider the planning required to maintain interesting media content that attracts audiences’ attention. We address some of the social issues that young women of today grapple with and how greater public awareness, for instance of gender-based violence, is helping women protect themselves and drive socio-cultural transformation amongst menfolk. We acknowledge the examples of women who have walked their respective paths to empower the current cohort of women, who in turn will make it easier for the next generation to realise their dreams. Tune in for more…

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